20  ·  Hi, I'm Kristi  ·  05

Twenty years of pretty things, made in a small studio in Tennessee.

The founder's letter

Hi, I'm Kristi.

I'm a wife, a mother of three, and a self-taught textile and pattern designer from Franklin, Tennessee. I started Jolie Marche in 2005, in a small home studio, because I wanted to be able to work and make every school play, class party, performance, and soccer game my kids were in. Twenty years in, the kids are taller and the studio is a little bigger, but the rest is mostly the same.

Our philosophy hasn't changed either. We believe in surrounding yourself with tried-and-true patterns and textures that will stand the test of time. From feminine florals to everyday basics, we keep coming back to the highest quality breathable, sustainable cottons and linens — fabrics that will always feel like home.

Everything we sell, pillow covers, fabric by the yard, our swatch bundles, is all designed in our studio and sewn in our workroom. We work in small batches, on purpose. It means we know every print, every customer, every order. It also means our process takes a little longer, but all good things usually do.

Kristi
What we believe

Small batch, big value

Designed with intention

Every print starts as a pencil drawing on the studio table. We edit, revise and tweak every color, and then print on the loveliest all-natural fabrics for your home.

Made by hand

We print and sew every pillow cover by hand in small batches, so rest assured that care and attention is being paid to your order.

Breathable, soft, real

100% Linen and linen blends are always organic, always natural, and always safe for your home.

Beyond the shop

For designers and dreamers.

Vol. 01

Trade Program

If you're a designer, stager, builder or similar, we would love to work with you.

Apply for trade →
Vol. 02

Le Fil Studio

Our monthly textile collective. Join us on Substack for a new drop on the first Tuesday of every month. Discounts and free swatches for paid subscribers.

Join the collective →
The Sunday Note

A short letter on Sundays.

A quick weekly check in of anything you may have missed and what's happening behind the scenes.